Your brand’s history and achievements are only part of an About Us page. Simple buttons like Shop Now or Browse Catalog are a great place to start. Add a call to action (CTA)ĬTAs have a place on every web page-and the About Us page is no exception. You might also want to include industry-specific stats, such as your sustainability measures and their impact. Try starting with hard numbers such as customers served, transactions made, or products sold. You won’t just be impressing your customers-you’ll show the world how powerful your brand has become. Highlighting your biggest achievements is always beneficial. The About Us page isn’t just about your brand’s accomplishments. Second, your page will likely match the user’s search intent. First, visitors can answer all their questions in one convenient location. If you don’t already have an FAQ section of your website, try adding it to your About page. Some of the largest stores include a list of charities, beliefs on sustainability, or even opt-in forms for weekly deals. Many ecommerce companies create About Us pages that explore their history, products, and even influencers. However, densely packed pages can decrease bounce rates and improve visitors’ connection to your brand.
Beef up the lengthĪbout Us pages shouldn’t just fill up space. Link your About Us page to individual products, categories, or pages for trending items. Internal links are critical for helping visitors find what they’re looking for. From there, expand into other relevant categories such as brand affiliations and company news. Start by weaving in basic facts about your business, including the year established, products offered, and business type. When users type your brand into the search bar, what are they looking for? While you can’t always know for certain, you can rise to the challenge by writing for the search intent. įor most ecommerce companies, embedded slideshows are a great place to start. To genuinely capture your visitors’ attention, you need to include a combination of pictures, videos, graphics, and animations. Text is not enough for the average About Us page. Just make sure not to keyword stuff, which could negatively affect your SEO rankings. You can turn to tools like Ahrefs for this, or even Google Analytics. This means including relevant keywords about your brand and what it does. Otherwise, don’t be afraid to cut anything that just doesn’t work. It may be helpful to run your copy through TTSReader to find broken sentences or off-brand content. This means aligning all copy, images, and other elements with your brand guidelines. The About Us page should reflect your brand’s personality. → Click Here to Launch Your Online Business with Shopify 1. As such, it’s important to get it right.įollowing are some best practices for creating a unique About Us page. Besides curious visitors, the page will be visited by media professionals, leads, and potential brand partners. The About Us page will be one of the most popular pages on your website. 10 tips for creating a successful ecommerce About Us page
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